The Life of Ethan and Zeena Today

The Life of Ethan and Zeena Today If Ethan and Zeena lived in todays modern world their lives would be different because gender roles, social customs, and divorce customs are different from the nineteenth century. Reasons for Isolation during the nineteenth century Environmental factors Technology Life in the nineteenth century Womens roles Marriage responsibilities Education Work Mens roles Marriage responsibilities Education Work Divorce Social customs rates Life in Todays World Womens Roles Mens Roles Divorce Social customs Zeenas nineteenth century life vs. her modern life Married life Financial situation Education Social life Ethans nineteenth century life vs. his modern life Married life Financial situation Education Social life Zeenas and Ethans Lives compared to Todays Modern Age In Edith Whartons Ethan Frome, Ethan and Zeena suffer because of the social expectancy during the nineteenth century. People who lived in rural areas during the nineteenth century were very isolated and had little interaction with neighbors. Life during the nineteenth century was based on social status and customs. Marriage was believed to be a womens main purpose in life. Women had no choice, but to seek marriage because women had little opportunities to work and were expected to live from a husbands income. If Ethan and Zeena lived in todays modern world their lives would be different because gender roles, social customs, and divorce customs are different from the nineteenth century. Isolation played a major factor in the characters lives during the nineteenth century. Isolation was very frequent in rural areas. People who lived in rural areas had little knowledge of social interaction. One reason for isolation in rural communities was population decline (Frome 126). Population had decreased because people moved to larger cities were more jobs and better technology was offered. Farmers who decided to stay in their farms with their families, lived in smaller, emptier communities (Frome 126). People ended up very isolated because the environment was lonely with very few residents. People were not able to interact because the isolation in the environment was very depressing. Married couples spent most of the time with each other in isolated farms. Life was very depressing for people who lived in rural communities. Secondly, technology was one of the causes for isolation in rural New England. Ethan Frome states: Both the telephone and automobile would greatly reduce feelings of isolation once they came to rural areas; people would be able to converse with neighbors much more easily and travel to nearby towns. However, it took a long time for these inventions to reach even middle-class homes in isolated areas such as the one in Ethan Frome. In fact, phone and automobiles would not come to many farm families until the mid-1910s, after the time of the novel.(128) People were very isolated in rural New England because they did not have many luxuries we have today like the telephone, cars, and computers. Life during the nineteenth century was very oppressing for men and women. Gender roles were very precise during that era. According to Elizabeth Ammons, women were not allowed to vote during the Ethan Frome era (n.pag.). Women faced discrimination during the nineteenth century because men were considered the authority of the household. Women depended on men for income, food, and shelter (Frome126).Women roles during the nineteenth century were very different from todays modern world. Women had to deal with many hard situations. For example, A wifes responsibilities included a comfortable home, performing household chores, and bearing and caring for children. She was expected to remain chaste, modest and frugal in household expenses and to abstain from conduct that reflected badly on her home or her husbands good name (Frome 126). Women were treated like animals because they were not allowed to have a decent human life. Women did not have the opportunity in making decisions. Life for women was very sad because women had no rights on their persona. Women had a very hard role in life because they were expected to follow the gender roles that society imposed. Education is another factor that affected womens lives during the nineteenth century. Women rarely had an education and if they did they were not allowed to work (Frome126). If women did not have an education there was no way they could make a living without a man. Women felt obligated to their husbands because they had no way of earning an income. Womens only education included housewife duties, which were the only things they knew how to do. Mens roles were very significant in rural New England. Men had big responsibilities because It was the duty of husbands like Ethan Frome to provide their families with the necessities of life, to treat their wives with courtesy, and to behave responsibly in financial affairs (Frome126). The mans main purpose was to take care of his wife economically. Men knew that a woman could not live by herself during that era; there was no way she could survive by herself. Men felt obligated to his wife because society imposed it. Many men feared of violating social norms because they treated social norms as laws. Men thought if they violated societal rules they were breaking the law. It is known that men were the ones who usually had an education and if they did not, they usually worked outside of the home like in Ethans case. Men had more opportunities of receiving an education than women. Many critics say that during the Ethan Frome era, divorce was rare and socially criticized. Many couples who did not love each other felt forced to live with one another because of societal rules. Many couples during the Ethan Frome era did not divorce because divorces became permissible after that era. Life in todays world is very different from the nineteenth century. Today womens roles are not like back then. In todays world women have the same rights as men. There are many women that decide living in singlehood. Many women live better lives in singlehood because some women are not wife like. Women do not depend on men for a living. Womens roles in todays era do include housewife duties but not all women work as housewives. Many women today are the ones who provide the family financially and some men do the duty of a housewife. There are also women who are single mothers that provide for their children by themselves. Many women in todays world decide to receive an education and end up receiving high salaried jobs. Today, there are laws that prohibit job discrimination because of gender, race, or color. Many women today have better work positions than males. In todays modern world women are admired for working outside of home because they also perform the duty of a housewife. Mens roles are similar and different from the early nineteenth century. Some still feel obligated to provide for their families financially, and others do not. In todays modern world men do not feel obligated to stay with a person they do not love. Men do not have the same responsibilities like in Ethans case. Men know that a woman can sustain herself without him. Mens marriage responsibilities include working and providing family with love and necessities. Education for men is still viewed the same like in the nineteenth century. Many men attend school to pursuit a degree. Men in todays world are offered different types of jobs. People without an education can also have a decent living. Divorce is not seen rare in todays world. Divorces occur almost every day. Women do not feel obligated to stay married because they do not depend on a mans income for a living. Many couples divorce after a couple of months or even days. Divorce is not socially criticized like in the early nineteenth century. People think of divorce as something natural that occurs every day. Divorce rates keep on rising because some people marry too early, without having nurtured their relationship. Some people today do not take a marriage as something serious that lasts for life. Zeenas life would be different if she lived in todays modern world. Zeenas life would be different because she seems to be the type of woman that lives in singlehood. Zeena does not seem to be a good marriage partner. Zeena did not comply with a womens responsibility during the nineteenth century. According to Helen Killoran, Zeena only causes Ethan problems by complaining about her health and spending money on medicines (n.pag.). A woman was not supposed to cause her husband any financial problems like Zeena did to Ethan. Zeena believes she does not have to do house hold chores because it is Ethans duty to pay her back for all the caring she did for his parents (Travis n. pag.). Zeena would be better off alone in todays world because she only ruins her partners life by having a negative attitude. Kathy A. Fedorko describes Zeena as an adult incapable of showing or receiving love (57). In todays modern world divorced women can survive without a male partner, Zeena does not need to be stuck with Ethan. Most likely Zeena would be in better health and financially stable. Zeena has good nursing skills which would give her good income in todays world. Zeena would not have economic, social, or matriarchal problems. People today interact with one another all the time. Zeenas social isolation would not be a problem because technology in todays world has been modernized. Ethans life during the nineteenth century is very terrifying. R.B. Hovey states that, Sex among the Ethan Frome people was hardly casual; divorce if not unthinkable, was most unlikely proceeding (n. pag.). It is evident that Ethan did not have sex with his wife because she was always in bed complaining about her health. Ethan suffered in his marriage because Zeena gave him no love or intimacy. Ethan has many matriarchal responsibilities that prevent him from finding happiness with the woman he loves. Ethan feels financially obligated to Zeena because of gender differences and social norms. Ethan knows Zeena depends on him financially, therefore he cannot abandon her. Another obstacle for Ethan is his inability to break social customs. Ethan would not care of breaking social customs in todays world. Lionel Trilling believes Ethan is trapped when he must choose between his habituated duty to his wife and his duty and inclination to the girl he loves (45). Ethans life would have more me aning if he lived in todays modern world. Ethan would not feel forced to live with a woman he does not love. Ethan would have the opportunity of meeting someone who gives him passion and tranquility. Ethan never has tranquility with Zeena because she always finds a way to make his life miserable. Ethan feels socially obligated toward Zeena. Another reason for Ethans miserable marriage is his silence. Ethan is always silent and never expresses his feeling to Zeena. Ethans financial status would also be different in todays world because Ethan would have a degree in engineering, which was one of his dreams. Ethans social life would be better because, life is not isolated like in the nineteenth century. It seems clear that the cause of Ethans isolation is the environment. Ethans house is described as being one of those lonely New England farmhouses that make the landscape seem even lonelier (Wharton 8). The houses in rural New England describe the lives of the citizens. People today interact with one another every day. Ethan always dreamed of living in a big city with big libraries, he could have fulfilled his dreams in todays world. Life during the nineteenth century was very hard because of isolation, gender roles, and responsibilities. Ethan and Zeena would be stable financially and socially because life today is extremely different from the nineteenth century. Ethan and Zeenas marriage was deteriorated because of the environment and social customs during their lifetime. People today must feel lucky to have all the luxuries such as cars and telephones that did not exist during Ethans life.

Islam, Quran, Sunnah Essay

The paper talks about the importance of the Quran and the Sunnah as the primary sources of Islamic beliefs, practices, and law, and their influence in Muslims daily life Islam. Islam is a religion that was originated when Prophet Mohammad (PBUH) began to spread the teachings of Allah (God of the followers of Islam) in the 7th century. God choose Prophet Mohammad as his last messenger and ordered the Prophet to spread his teachings and to ask everyone to believe in the oneness of Allah and the people who follow Islam are called the Muslims. Quran is the book of God that was revealed to Prophet Mohammad through Angel Jibrael and the Muslims consider the book to be a very Holy Book of God that covers each and every aspect of life and the word Quran stands for recitation. It talks about everything a human being needs to seek guidance for and it tells the right way of how to live your life. When the Quran was revealed, the language it was written in was Arabic, however, now the book is available in all translations so that people can read and understand the true context of the book well and can follow its teachings. The teachings in the Quran differentiate the right from wrong and also tell the benefits of selecting the right path and the consequences of selecting the wrong path. The Muslims who select the right path would always benefit in the world and also in the hereafter i. e. life after death. Quran does not force anyone to adopt the right or the wrong path but it does portray the negative and the positive aspects of the path the Muslims select. As mentioned above, Quran is a complete book of guidance for the Muslims and it covers every aspect of life. To further explain this, I would give some examples of what Quran speaks of. Some of the very basics that Islam as well as other religions also ask the human community to do is to always select the right path that means they should not cheat anyone, they should not lie, they should not betray anyone or should not take the sue share of another person. As said by the Quran and the Prophet Mohammad, the Muslims who will follow the teachings of Islam and implement the etchings of the Quran will always be successful in every way and the most important thing is that Allah (God) will also love such people and this would then result in the worldly reward or the reward of going to Heaven after death. When the Quran was revealed, the companions of Prophet Mohammad used to write down each and every verse of Allah and the Book was later complied and the text is still the same as it was when it was revealed. The Muslims also believe that each and every word is the Book is the word of Allah. Quran is thus very important in shaping up the life of a Muslim and is one of the primary sources of Islamic beliefs. Other than the Quran, the Sunnah is also considered to be one of the primary sources of the Islamic believes. The word Sunnah basically refers to the path that Prophet Mohammad choose to live his life and it includes the traditions he followed, his actions and words, what he practiced. Overall, it basically the way he had chosen to live his life. The Muslims follow the example of the Prophet Mohammad mainly through the Hadiths. Prophet Mohammad did each and everything God asked him to do and led his whole life always by choosing the right path. For instance, Prophet Mohammad taught the Muslims to offer prayers both individually as well as in congregation especially for the men and that is what the Muslims follow today especially on every Friday when all Muslim men go to the mosque to offer the Friday prayers. Since the time of Prophet Mohammad, people have learned how to live in a practical manner and this has been transmitted to their future generations. The Muslims also adopt the living style of the Prophet that includes his habits and style and the way he dealt with the other people. He was always considerate and caring, he always used to forgive others and he always used to be polite with others and this is what the Muslims must inculcate in themselves as well. The Quran also talks about Prophet Mohammad and has commanded the Muslims to follow what the Prophet has taught and to obey the teachings of the Prophet at all times. The significance of Sunnah is moreover also to please God by doing what His most loved Prophet did and to embrace his way of living. Both the Quran and the Sunnah therefore, play a very vital role in shaping up the life of a Muslim and so these have a great influence on the lives of the Muslim community. Work Cited Neusner, Jacob. World Relgions in America: An Introduction. 3rd Edn. Westminster John Knox Press, 2003. Swarup, Ram. Understanding the Hadith: The Sacred Traditions of Islam. 1st Edn. Prometheus Books, 2002. Voorst, Robert. E. V. Anthology of World Scriptures. 6th Edn. Wadsworth Publishing, 2007. Waqner, Walter H. Opening the Qur’an: Introducing Islam’s Holy Book. 1st Edn. University of Notre Dame Press, 2008.

Compare and Contrast: the Story of an Hour and a Rose for Emily

Deriso 1 Daniel Deriso Professor Robert Eastman English 101 4 September 2012 Compare and Contrast: â€Å"The Story of an Hour† vs. â€Å"A Rose for Emily† The two short stories discussed are about two drastically different women both with oppressive men in their lives. In â€Å"The Story of an Hour†, Louise realizes she wished to be free from her marriage. In â€Å"A Rose for Emily†, Emily is yearning to be married. One woman is looking to be loved, and the other is so full of disdain that it kills her. In â€Å"A Rose for Emily†, Emily is being controlled by her draconian father.He will not allow Emily to have contact with other men. When Emily’s father passes away she requests to keep the body, because she is fearful of being so desolate. Emily later kills her boyfriend Homer Barron for trying to leave her, and his body is not discovered until after her death. Whereas, â€Å"The Story of an Hour† is about a woman who wishes the man i n her life is not in her life. The reader can tell from Louise’s thoughts that her spouse is a very stern man. The news of his passing brings her a feeling of overwhelming freedom.Emily never married because her father would not allow it. This fact drives her insane. Her life dream is to be married, but she will end up alone. However, Louise Mallard, who is married, yearns for those bonds to be severed. Her marriage is what inevitably kills her. The stories both end tragically. In both stories the protagonist dies, yet for very different reasoning. Emily kills Homer for trying to leave her. Then she keeps his body with her until she is discovered dead of old age.Louise Mallard believes her husband to be dead, which leaves her bonds of marriage broken. His return causes her so much anguish that she dies of a heart attack. In the end, both women die of their individual ideas of love. Emily has every man she ever loved Deriso 2 die throughout her life. Louise Mallard faces her m ortality when she realizes that her husband is still alive. The stories are both extremely grim. They deal with the themes of love, hate, and loss. Three of the most powerful themes in all of literature.

Bill Henson - Free Essay Example

Sample details Pages: 3 Words: 1012 Downloads: 2 Date added: 2017/09/19 Category People Essay Type Argumentative essay Did you like this example? Bill Henson Essay by Chloe Byrne. Bill Henson is a very well known Australian photographer. His work has featured in many shows around the world and in Australia. His interesting technique of strong contrasts, subject matter and use of dark tones are common and readily associated with his work. Bill Henson’s work has created great controversy and has a massive impact on society. Bill Henson was born in 1955 in Melbourne, Victoria. This contemporary photographer has exhibited his work in many different locations from the National Gallery of Victoria to the Bibliotheque Nationale in Paris. Henson’s work has a number of significant attributes that are reflected in most of his pieces. His reflection and interest in ambiguity and transitions into his work. Dark tones and strong contrasting of light and dark are common in his work. Henson’s subject matter is mainly relationships, relationships between male and female, youth and adulthood, day and night, ligh t and dark and natural and civilisation. The flattened perspective that occurs in his work gives it a sense and feel of abstraction. Henson has had a wide range of major exhibitions. In 1975 he had an exhibition at the NGV (National Gallery of Victoria), in 1981 in the Photographers Gallery in London, in 1989 his work featured in the Museum Moderner Kust Palais Liechtenstein, in 1990 Bibliotheque Nationale Paris, in 1993 Tel Aviv Museum of Art and in 2006 the Institute of modern art in Brisbane. Henson has had a successful career as a photographer and contemporary artist and his work is well known and respected. Bill Henson works in the medium of photography. Figures, people and landscapes are a major aspect in Henson’s work. Henson works with dark tones and strong light sources. In Henson’s untitled exhibition he does not try to capture time and space. This ambiguity of not allowing us any assurance of its place in time or space is a product of Henson’s t echnique in the dark room. Henson uses a method of hand agitation during print development that creates an uneven tone throughout the print. Henson’s use of light creates an eerie un-natural feeling to his work using heavy shadow contrasting with a strong light source. Henson’s early work (1974) echo’s great renaissance artists such as Vemer with the aspects and qualities of an oil painting. Henson’s latest work is working with the technique of ‘cut-screen’ where Henson cuts and then reforms the picture in a colarg type technique. Unlike Henson’s earlier works of black and white, Henson uses colour. On the 22nd of May 2008, one day before the opening at the Rosley Oxley Gallery, of the twenty photographs in Bill Henson’s untitled exhibition twenty four were confiscated by police. This happened because of a series of events following the invitations to his opening night being sent out. The invitations featured one of his ph otographs showing a naked twelve year old girl. After the initiations were sent out an article was written in the Sydney Morning Herald discriminating the photographs before the exhibition had even opened. The photographs were confiscated because Hetty Johnson, the Executive Director and Founder of Brave Hearts Inc. ) Reported the photographs to the police. These photographs created a lot of controversy in the art world and in society. Many people were offended by Henson’s photography claiming it was child pornography and child abuse as the girl was 12 and not of consensual age. Kevin Rudd said on the 23rd of May that the photographs were ‘revolting’ because the girl was not over 18. Henson’s work had a great effect on society. His work questions the issue of censorship, society’s view and values affecting an artist, freedom of creativity an ability to make artistic statements. It also raises the questions ‘what is art? ’ and â₠¬Ëœwho defines it? ’ Henson’s work provoked outrage and controversy. The public was divided by his work, some saying that Henson’s work is art and clearly not pornography. This statement can be backed up by looking at Henson’s previous work. A lot of Henson’s subject matter is of young adults undraped, showing that Henson works with the subject and form of the undraped figure. There is a great contradiction in saying that the use of an undraped child is so outrageous. If you look back to the renaissance many great artists used naked children in their artwork, for example Caravaggio’s ‘Amor Vincit Omnia’ features a young boy fully nude. But because this was alone in the medium of oil paint it is not considered pornography. The use of photography makes the subject of a nude child more real and therefore it makes it more offensive. Another contradiction is that it is said that the twelve year old girl was not of the age of conse nt but almost every night you will see a naked baby on television on a nappy add or in a television show. The statement Bill Henson’s work is trying to get across ( in the use of the undraped girl) is that of vulnerability and innocents. When a person is naked they are at their most vulnerable , they have nothing to hide behind. They cannot be associated with any stereotype, they are stripped of their material positions and are portrayed solely as a naked person. Henson was trying to show the vulnerability and innocents of a child in a beautiful and artistic way. Bill Henson’s work is, from my perspective, beautiful and it is quite obvious that he is not trying to create ’kiddie porn’. He is creating controversy, creating a statement and after all is that not what art is about? The freedom and ability to make a statement, express yourself and create a reaction from the public. In my opinion Bill Henson’s Untitled 2007-2008 was a risky but sma rt move. Because of the controversy surrounding the photography’s Henson gained a massive amount of publicity and exposure. He got the public arguing, thinking, questioning and reacting and that is what most artists are trying to achieve in their career. Don’t waste time! Our writers will create an original "Bill Henson" essay for you Create order

The Confidential Secrets of Common Act Essay Topics

The Confidential Secrets of Common Act Essay Topics The Most Popular Common Act Essay Topics Individual schools sometimes need supplemental essays. Not only are you going to enjoy a smoother semester as a whole, but your students will be in a position to attend your class with greater confidence which you know what you're doing. English language classes usually want a lot of writing. Admitted students who opt to enroll will have to submit official SAT or ACT test scores before matriculation. The essay requires a position on the problem but doesn't provide a context for discussion. It takes a position on the issue and may offer a critical context for discussion. It shows some understanding of the task. It shows a good command of language. Arguments always occur in a specific context. Be conscious of the size it must be and get started writing the narrative essay outline. Researching the topic will enable you to find out more about what fascinates you, and should you pick something you truly like, writing the essay will be more enjoyable. Moral argumentative essay topics are a few of the simplest to get carried away with. You don't need to acquire super technical with legal argumentative essays, but make sure to do your homework on what the recent laws about your preferred topic actually say. Past the dictionary definition, the scientific method involves quite a few procedural actions. Now the jurisprudence is that can't run a car and text or reply the telephone. You will need to back up your viewpoint with well-researched facts and data too. Education scholars are continuously evolving the way that they think about how we learn and what's taught. Colleges are searching for a feeling of maturity and introspectionpinpoint the transformation and demonstrate your private growth. They are more likely to admit students who can articulate specific reasons why the school is a good fit for them beyond its reputation or ranking on any list. Each suggests a specific method of thinking about the part of athletics at colleges. College sports are now incredibly common in the USA. Though people believe education is a correct and will make society, generally, a better place for everybody, others feel there's no genuine means to provide a free college education as colleges would still have to be funded (likely through tax dollars). Some students utilize the very first idea that arrives in their head and work on it, but the outcome isn't successful. Write in such a fashion, that you're going to be interested to read it. Since you may see, the process is everywhere the same. Concentrate on the overall topic is maintained, but focus on the particular issue in the prompt might not be maintained. Concentrate on the overall topic is usually maintained, but focus on the particular issue in the prompt might not be maintained. There are invariably a vast range of opinions on the field of technology, and here are our favourite things to consider on the subject. Huge corporations make up a number of the wealthiest entities in the world these days. Because there's no single right answer and it's generally informal in nature, journals build confidence in the writing procedure and contribute to emotional improvement. Though the span of the topic will mostly depend on the duration of an essay you're going to write, it is is still a good idea to choose one definite question and adhere to it in your work. When you're picking your topic, remember that it's much simpler to write about something which you currently have interest ineven in case you don't know a good deal about it. In order to get a high score on the AWA, it's therefore vital that test-takers understand the elements of an argument and not only the elements of very good writing. Then from there, consider what problems may arise your characters can attempt to overcome in your story.

The Impact Of Fair Value On Financial Reporting Essay

The most controversial topic of today’s time in the world of accounting is fair value. However, one common point of confusion is the scale of businesses affected by fair value, and when fair value came onto the scene. According to Robert Herz and Linda MacDonald â€Å"...the use of fair value in financial reporting is not new. In fact, it has been in place for decades, principally for financial assets. But even then, fair value is not required for all assets.† (2008) The idea of using fair value measurements goes back at least to the 1930’s when Kenneth MacNeal wrote Truth in Accounting. It wasn’t until 1993, however, until the FASB released SFAS 115. SFAS 115 addresses the accounting and reporting for investments in equity securities that have readily determinable fair values and for all investments in debt securities. (FASB 1993) In 2006 the FASB released SFAS 157, which established a framework for measuring fair value. SFAS 157 also requires significant ly more disclosures about fair value estimates than ever before. (FASB 2006) Finally the FASB issues SFAS 159, which permits entities to choose to measure many financial instruments and certain other items at fair value. (FASB 2007) These statements set the stage for the discussion of the advantages and disadvantages of fair value. Also discussed, will be the problems with implementation of a full fair value measurement system. That discussion will be followed by a brief summary. II. Methodology The foundation of this paperShow MoreRelatedThe Debt And Equity Securities952 Words   |  4 Pageslosses reported in earnings. After examining the history of available for sale reporting standard and running pro forma scenarios of Yahoo! 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Simultaneously, the value of the firm is also affected by the new accounting standard. Secondly, when it is taken to account of the imposition of a particular accounting method, this imposition provides implications for the efficiency of the organization. This essay will clarify those two issues by using a Positive Accounting Theory perspective and examining a case study ‘Foster’s:

Concept of Branding Free-Samples for Students- Myassignmenthelp.com

Question: Critically Evaluate the Concept of Branding, with examples. How can branding be used to create Sustainable Competitive Advantage? Answer: Introduction Branding is considered to be the most vital concept which helps in bringing out the desired elevation in the execution of the business process of any of the organization concerned. It has been evaluated that there are many of the well-known firms those who have significantly used innovative strategies to enhance their brand reputation in front of the customers. The primary aim of any business organization is to capture the entire market segments by gaining competitive advantage throughout the market segments concerned. This research paper will help in evaluating different branding strategies required to enhance the execution of the business processes throughout the competitive market segments concerned. Different types of the marketing concepts need to be evaluated effectively in order to gain the competitive advantage over the other competitors (Dibb, 2012). Segmentation, targeting and positioning approaches should be used to target a particular group of the customers. Moreover, the paper will highlight the use of the marketing strategies, theories, and concepts for the evaluation of the brand's reputation in front of all of the customers. In order to understand the marketing concepts and the use of branding strategies, McDonald Corporation has been taken into consideration. Main context Description of the company McDonald Corporation is one of the fastest growing fast food chains which is operating its business processes throughout different parts of the world. Moreover, the firm has adopted several effective strategies in order to enhance its business processes within the competitive market areas (Baines, 2011). The firm is having more than 36000 restaurants operating in more than 100 countries across the world. It is an American Hamburger as well as the fast food restaurant chain which was founded in the year 1940. The primary motive of the firm is to assist the customers with the great quality of the foods and services in order to increase their reliability regarding the products offered. The effectiveness of the work processes has helped in evaluating its brand reputation in front of the customers concerned. The evaluation of a particular company is considered to be vital as it helps in bringing out more positive results for the firm concerned. There comes a different factor which needs to bed analyzed as it helps in promoting the brand imaged in front of the customers concerned (Brassington Pettit, 2013). It is important to understand the quality of the products, as well as the services offered by any of the firms, is of large importance as these generate direct impact on the minds of the customers concerned. The development of the brand's identity is of great importance as it helps in attracting a large number of the customers towards the firm (Kotler, 2013). The brand identity is defined refers the business that is going to be perceived by the customers throughout the market areas concerned. There are few of the vital components of the brand; they are logo, tone, tagline and typeface, which help in creating the desired value of the brands in front of the customers concerned. There ar e different types of the branding strategies used by various other organizations, such as name brand recognition, individual branding, No-brand branding, brand extension, private labels and crowdsourcing (Areni, 2010). The use of branding should be done in a way in order to create a sustainable competitive advantage throughout the concerned market areas. Company name This concept critically highlights the development of the strong name of the brand or that of the company which helps in increasing the selling of all of the products. McDonald Corporation is supposed to be one of the fastest fast food restaurant chains operating its business process throughout different parts of the world. The firm has developed its brand reputation by working as per the satisfaction level of the customers (Arora Stoner, 2009). There has been no compromise regarding the product quality and the services offered to all its respective customers. Moreover, the customers are assisted effectively and efficiently in order to increase the satisfaction level which helps in acquiring the desired competitive advantage throughout the competitive market areas (Ballantyne Aitken, 2007). Moreover, the company owns a large number of the franchise and restaurant chains operating throughout different parts of the world. Individual branding It needs to be understood that each of the brands possesses a separate name which is put into the desired competition against the other brands concerned within the market segments. There are few of the individual brands such as Kool-Aid and Tang which are both owned by Kraft Foods. Therefore, the concept of individual branding should be analyzed properly as to compete with the other brand present within the market segments concerned. It is a matter of fact that the individual brand names generally allow the greater amount of flexibility by allowing a variety of the different goods without making the consumers confuse (Dev, 2008). Moreover, the development of higher quality of the products draws the desired attention of the customers towards purchasing the product from that particular brand only. Therefore, the different aspects of individual branding need to be evaluated effectively as this will help in boosting the growth and development of the organization concerned. Attitude Branding and Iconic Brands This particular concept is used for representing the larger feeling that is not generally associated with the product and services at all. There are few of the other companies which are effectively using this type of the branding concepts; these are Nike, Starbucks and Apple Inc. Moreover, the Iconic brands can be defined as having different aspects which contribute towards consumer's self-expression as well as the personal identity (Barwise Meehan, 2010). The attitude and the behavior of the employees associated with a particular organization play vital role in enhancing the effectiveness and reliability of the consumers concerned. there are a few of the well-known brands that have a strong identity which makes them Iconic Brands' in front of the customers concerned. For example, few of the Iconic Brands are Apple Inc, Nike, McDonald Corporation and Harley Davidson. Therefore, there needs to be a formulation of effective strategies for the growth of the firm throughout the concerne d market areas (Ind, 2013). Derived Brands There are few of the suppliers that promote their respective products in order to show their own position in its own right. Many of the firms use their own respective strategies to increase the effectiveness of their business process and to increase the selling of the products and services offered by their organization. Brand Extension and Brand Dilution The existence of the strong brand name can be effectively used as to be the desired vehicle for the new products within the concerned market areas (Kapferer, 2008). There are many of the well-known fashion and designer firms which have extended their respective brands into fragrances, accessories and shoes, hotels and furniture. Consequently, the product is no different than what is already offered within the market segments, but it has a brand name marking on it. It becomes, moreover, important for any of the firm to understand the desired aspects of brand extension and its dilution as to bring out the positive outcomes for the organization (Kotler Pfoertsch, 2007). On the other hand, the risk of overextension is known as the brand dilution, which comes when the brand loses its brand associations throughout the competitive market areas concerned. Multi-brands strategy The use of this concept is done by many of the well-known firms in order to attract a large number of the customers towards the firm (Laurie Mortimer, 2011). It has been seen that in a very saturated market situations, a particular supplier can deliberately bring up complete new brands in the apparent competition having its own existing brand name for capturing the entire market segments. The primary reason is that having 3 out of 12 brands in this type of market will help in giving great overall than instead of having 1 out of 10. The identification of the market share seems to be more important as it generates the great amount of impact on the execution an evaluation of the business process of the firm concerned. It has been seen that Marriott uses the name as Fairfield Inns for its respective chains. One of the issues with multi-brands strategy approach is Cannibalization, which reflects the undertaking of the established brand by a new brand which the company also owns. This particular strategy can be acceptable if there is the net overall gain (Lovett, 2013). Private labels These are also called store brands or own brands which have become increasingly popular. The labels indicate the desired strength of the brand identity of the retailer, which is used to compete against the other competitors present throughout the market areas concerned. The strong appearance of the products and services are supposed to be of vital importance as this helps in generating great impact on the minds of the customers present throughout the market segments (Salinas Ambler, 2009). The leaders and the managers plays vital role in increasing the strength of the brand by enhancing the quality of the services and products offered to the customers (Pickton Broderick, 2005). The managers and the leaders associated with McDonald Corporation critically boost the growth of the firm by increasing the reliability of the customers with the help of superior quality of products along with services. Therefore, the identification and the use of the private labels plays the vital role in e valuating the brand image of the firm in front of the other customers concerned. Individual and Organizational Brands These are those types of the branding which treat the individuals or the organizations as to be the desired products to be branded. Moreover, personal branding treats respective persons as to be their career brands. Crowdsourcing Branding These are those brands which area created and developed by people for their respective business processes which are considered to be the opposite of traditional method where the preferred business is responsible for creating brand (Tesseras, 2014). There are few of the benefits of this type of the branding concept, as it minimizes the desired risks of brand failure (Vallaster, 2012). Therefore, the evaluation of the brand value and brand image can be easily increased by adopting this particular branding concept. Therefore, the uses of different marketing branding strategies are considered to be more important as it helps in evaluating the growth of the firm throughout the targeted market segments concerned. Examples of Branding in Marketing The factors coming within the marketing of a particular product or a particular organization needs to be understood effectively as this generates enormous impact on the execution of the business process of a particular organization (Walsh Lee, 2012). Branding is defined as the desired technique used in order to develop the brand image of a firm in front of the customers as to increase the selling of the products. Analysis of the examples in developing the brand image of a firm seems to be more important as it helps in the identification of the factors required for Branding. Few of the important factors required for the development of the brand image are as follows: Symbols Symbols are effectively used by many of the firms like McDonald Corporation; Apple Inc. Samsung etc in order to help the consumers in recognizing their Brand Presence. The use of Logos and different types of the symbols are used to reflect the brand presence of the concerned organizations, which generates the enormous amount of impact on the minds of the customers (Gallucci, 2015). Development of the trust of the consumers with the firm is important and this can be reflected with the help of symbols concerned. Slogans Slogans are also used by many of the firms in order to create their own brand image in front of the targeted audiences throughout the competitive market areas concerned. One of the famous slogans used by McDonald Corporation as a part of their marketing campaign is I am loving it. The development of the slogan is done in a way as to generate the huge amount of impact on the minds of the clients in order to increase the number of customers for the organization (Oeppen Jamal, 2014). The famous should be made as it draws the desired attention of the customers towards the products and services offered by the organization. Differentiation There are different types of differentiation strategies that are used by various other firms in order to specify their respective products and services from that of the other one. It helps in providing the desired competitive advantage to the concerned company throughout the targeted market areas. For example, a particular business can effectively position itself as being the innovator, reflecting its competitors offering the same services or same products (Ponnam Balaji, 2015). The reflection can be easily made with the help of differentiating in the products and services offered by the firm to all its customers and it also helps in increasing the brand image of the firm throughout the market segments concerned. User experience The best illustration of branding can be made with the help of measuring the user experience, which different companies aim to create. For example, there are many of the firms those provide unmatched superior services and experiences to all their respective customers (Aln?a?k, 2014). Moreover, McDonald Corporation uses its advertisements for developing the brand image of fun placed for the parents in order to take their respective children for having a great meal. These types of the strategies evaluate user experiences and increase the reliability of the customers which finally brings out more profitability for the firm. Branding in creating a competitive suitable advantage A sustainable competitive advantage occurs when a particular organization attains or develops an attribute or the desired set of combination of the attributes in order to outperform its respective competitors. Before proceeding further, the definitions of brand and sustainable should be understood properly. In general terms, the brand can be explained as the established product name, symbol or design. It is the combination of actual characteristics which are associated with a particular recognized product or service. Brand positioning In order to develop a specific position of the concerned brand, a differential advantage needs to be developed in front of the customers concerned. The customer needs to be identified and targeted in order to position the brand itself throughout the competitive market areas concerned. It is supposed to be very important for a powerful brand to establish the brand name in the minds of the customers as this helps ion providing the desired competitive advantage within the concerned market segments. The offering of the desirable benefits to all of the customers helps in increasing the productivity and profitability of the firm within the competitive market segments (Aln?a?k, 2014). The reason for buying of the products from the particular organization needs to be shown to the customers as this helps to make the suitable position for the brand. In order to position its brand reputation in front of the customers, McDonald Corporation requires highlighting the benefits and the superior serv ices offered to its entire respective customer. The focus should be on strong values and beliefs as these strikes the minds of the customers regarding the products and services offered to them. Moreover, customers personality is one of the other aspects which need to be considered by different brands. It has been seen that there are many of the customers those like to match up their personality with the suitable brands and thus, the identification of the choices of the customers will help in getting the desired competitive advantage within the competitive marketplaces (Chowdhury, 2015). Furthermore, McDonald Corporation is also looking forward to bring up suitable strategies in order to match up with the customer's personality which will help in evaluating the significant growth and development of the organization throughout the concerned market areas. The attitudes and the behaviors of the customers need to be recognized in this particular regards as this helps in influencing their respective decision-making processes regarding the purchasing of the products concerned. The primary target audience for McDonald Corporation is children of ages 11 years to 18 years of age. Therefore, the identification of the choices of the children is vital as this will help in increasing the effectiveness and the efficiency of the business processes of the firm. Development of the Brand Associations The development of the brand associations with many other firms helps in providing the preferred elevation in an expansion of the business processes throughout the concerned market areas. The brand associations are not the benefits but they reflect the images or the symbols in association with the brand or the brand benefits. Association of a particular brand with something positive increases the profitability of the firm and therefore, there should be a formulation of the effective strategies in order to increase the productivity as well as the profitability of the organization throughout the concerned competitive market segments. Conclusion The research paper critically evaluates the fact that branding is one of the vital factors which helps in bringing more profits for an organization. Brand may be defined as the established product name, symbol or design. It is the arrangement of actual characteristics which are associated with a particular recognized product or service. The paper evaluates the factors required for the development of a brands image throughout the concerned competitive market segments. 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